Companies who make drugs, devices, and medical supplies will be required to publicly report gifts and payments made to physicians and teaching hospitals.
Here's a link to the Pew Prescription Project's Fact Sheet.
Cash or in-kind consideration (of many varieties) are required to be reported. Disclosures will include a physician's name, address, provider number, and value of payment.
This is another important healthcare consulting item for physicians and hospitals to consider as the interact with sales reps and like going forward.